Marketing research on mobile apps: past, present, and future



The world is continually progressing toward improvisation. Digitalization has given the fast-paced acceleration towards the world of improvisation. Since, the commencement of smartphones, people are rapidly grabbing the power of smartphones in their hands and making their lives simplified with the help of digitalization.

If we talk about the global scenario, then the world is experiencing a gigantic advantage with the help of mobile apps:

• Mobile apps are expected to generate over $935 billion in revenue by 2023.

• The Apple App Store has 1.96 million apps available for download.

• There are 2.87 million apps available for download on the Google Play Store.

• 21% of Millennials open an app 50+ times per day.

• 49% of people open an app 11+ times each day.

• 70% of all US digital media time comes from mobile apps.

• The average smartphone owner uses 10 apps per day and 30 apps each month.

Seeing this massive inclination towards smartphones, mobile app development came into the picture and became essential for the world.

Many businesses have jumped towards mobile app adoption and transformed the way they were operating and dealing with their customers.

Apps have improvised the business sector and transformed the way business deals, making customer services faster and streamlined. Apps have broadened the chances of users to avail themselves the various services by sitting in their homes.

Mobile Apps are important for expanding the business reach while delivering massive exposure to the brand.

Since the whole world is flourishing with the potential of mobile apps, UAE is one of the top countries that are highly focused on mobile app development adoption as they are transforming their business landscape.

UAE has among the highest percentages of smartphone penetration in the world

Do you know, that the Middle East is one of the top countries that has the highest percentage of smartphone penetration in the world?

As per the survey on mobile consumption in the Middle East region,70 percent of respondents in the United Arab Emirates (UAE) used WhatsApp on daily basis in 2019.

According to eMarketer, 79% of Saudi Arabia's entire population used a smartphone last year. In UAE the corresponding figure was a whopping 91%, an uptick of nearly 20 percentage points in a single year.

In Kuwait, smartphone penetration rose from 49% to 86% in two years.

This is the data on mobile app consumption in the Middle East from 2017 to 2019:

Resource: https://www.statista.com/statistics/1179077/uae-daily-mobile-app-usage-by-app/

Talking about the past, present & future of mobile apps in UAE:

Since smartphones and mobile apps have come a long way, many countries like the US, China, and India form a major part of the smartphone population, but other countries aren’t far behind too. Middle east has slowly but steadily emerged as a huge market for mobile apps as of now.

The middle east region has seen an enormous increment in mobile phone adoption.

Talking about the past:

Marketing research on mobile apps: past, present, and future

Research from StatCounter shows that during the tenure between 2019 to 2020, mobile phones formed 51.28% of the market share across the different devices & sizes.

This predicts that the UAE love to use apps in their daily lives and the demand for mobile app development in UAE is increasing regularly.

Talking about the last year 2021

• UAE marketers spent $74m in 2021 on Android app installs

• In 2021, the mobile consumer spending rate has been uplifted to 3.8 trillion hours on mobile devices. Observing the maximum user spending time on mobile, advertisers find mobile advertisement as the best medium.

• Single on Android, UAE marketers spent $74 million in 2021 representing a 35 percent year-on-year growth, as per AppsFlyer research.

• 84 percent of UAE businesses said that they consider mobile apps must have a medium for their customers.

• In 2022, the adoption of mobile apps in the UAE is becoming higher and is expected to grow more.

Looking ahead to 2022 and for the future, the signs look positive for businesses looking to acquire more customers through their mobile devices as several smartphone usages are increasing day by day.

Well after seeing the massive growth of mobile apps in UAE, connecting a top mobile app development company in UAE for building the right app solution could reap your business at heights in UAE.

There are various benefits that one can get by hiring the top app development company in UAE:

Major industries leveraging the power of mobile apps in UAE:

Hiring a mobile app development company for developing a business app is a must to adopt for growing the business in UAE. The app is providing various benefits in various sectors such as,

Creativity in Education:

The fast-paced growth in the ed-tech industry in UAE has transformed the way the education system was operating in the past time. Now, the education sector is experiencing the benefits of mobile apps and transforming the complete landscape of the education domain.

Various apps are streamlining the educational process for both students and teachers. It is expanding the way to grab knowledge.

Innovation in On-demand sectors:

Apps have formulated a great base in the on-demand sector in UAE. There are various on-demand businesses like online taxi booking and food & restaurant have adopted the digital platform method and have boosted their sales and revenue.

Taxi-booking app like Careem has transformed the way of booking taxis in UAE.

Conclusion:

Just like above, UAE is touching heights by adopting mobile apps. Being a business owner in UAE, it’s high time to invest in mobile app development. Contact the best app development company in UAE, share your app idea, check their portfolio and hire them to develop the best app for your business.

Originally published on: https://www.klusster.com/portfolios/radhika-yadav/contents/299182?code=4af461f7-50cf-4f2b-a7e2-b0156dae0ee7&share_content=true

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