Top 5 reasons for iOS app rejections and solutions

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Are you ready to publish your all-new innovation in the form of an app product to the app store? But does your mobile app comply with Apple's guidelines before uploading to the app store? The majority of iOS apps face rejections for the first time, and it is important to understand the top reasons for iOS app rejections with their solutions. Let us dive into the core of the article.

iOS app rejection reasons with solutions

Although there can be a long list of reasons, we have covered the top 5 reasons for your convenience. Most of the apps are rejected for the following reasons. It is time to take a look at them.

Objectionable content

Objectionable content falls under the safety tab from Apple. Apple believes in keeping the space safe for its users. Whether it is about the content in the app for kids or about content in the app for adults, Apple wants to keep its ecosystem clean. If your app has some form of content that involves or talks about gambling concepts or pornographic material that is not safe for kids, then you will face iOS app rejection from Apple. In order to prevent Apple from rejecting your content for objectionable content, review all the content on your app. If your app allows user-generated content, then integrate a smart filter filtering user-generated content.

Accurate Meta Description

Screenshots and videos of the apps extensively help users while downloading apps. All the screenshots, descriptions, videos, and disclaimers are known as Meta Descriptions of the app. With the meta description, users can confirm what the app does, how it does, and how it looks & feel with their respective features & functions. Apple will reject your app if you do not provide an accurate meta description for your app. Use real-time screenshots without any kind of filters or edits. Write a clear and crisp description of your app, revealing what exactly it does.

Broken Links or Empty placeholders

Apps contain a number of external links. Links should always be in working condition, whether it is interlinking the articles or referring to a third-party platform. If a user clicks on the link and finds that the link is broken or the content is no more available, then it will increase your app’s bounce rate and reduce the app store’s credits. So, Apple rejects apps that have broken links. It is a great idea that you review all the links before finally publishing your app. Further, make sure that no placeholders are empty.

Advertisement policies

Apps generate revenue using advertisements. A number of third-party companies actively register with the advertisements to be shown in the mobile apps. And, for every click in your app on an advertisement, you will pay. But it is highly mandatory that you do not support advertisements containing irrelevant information. Any advertisement that tries to force users to go to external links in any manner will face rejections from apple. Further, all the advertisements should be related to the domain. Do not display unnecessary advertisements topic to the users.

Data collection

Users enter their credentials to log into their accounts on the login page. For first-time registration, apps save data entered by users in their database, so register an account. In any case, Apple does not want to compromise with the data breach of customers. If your app tries to sell data or does not store users’ information securely, then you will get a rejection message from apple. In order to mitigate it, always opt for trusted and quality databases. Also, you cannot sell or share any kind of information about apple’s customers.

Ending words

The above five reasons for iOS app rejections with their mitigations will help you in publishing your app in the one go without any rejection. Further, you can always read the official documentation from apple and learn about the parameters that apple rejects. Still, if your app faces issues in the publishing process, you can hire a mobile app development company that will correct everything in your app, so you submit it again in the first go.


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